Targeted Marketing Campaign Prediction & User Behavior Analysis using K-Means Clustering & Folium For Data Visualization

1. Introduction — Business Understanding

1.1 Background

1.2 Business Problem

1.3 Interest

2. Data Science Methodology

2.1 Data Requirements — Data Tooling, Sources of Collection & Cleansing/Pre-processing

2.2 Exploratory Data Analysis & Machine Learning Methods

2.3 Results

Neighborhood Clusters
San Francisco Crime Near Castro Neighborhood
Similar Venue Data Clustering

2.4 Discussion

2.5 Limitations & Expansion of the Project

2.6 Conclusion

2.7 References

--

--

Technical Customer Success Architect of Data Science, Data, AI,Cloud Technologies. Love learning all things new and exciting.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store